We directed this advertising campaign for PLAN International UK, which aired throughout UK cinemas, with a version on Spotify, during September and October 2016.
Initially carrying out a Discovery Consultation, this project emerged as an opportunity for development. We decided to focus on using darkness, surround sound design and the human voice to produce a spellbinding, immersive advert that would stand out in a cinema environment, surprise the audience, and strengthen the brand with strong, clear messaging. Our partner studio Shinyeye produced the motion graphics.
In the four-week period the piece generated over 100% more public engagement than expected.
PLAN International UK work with global communities in 22 countries and campaign for the rights of girls and young women internationally.