Cinema Advertising Campaign
We directed this advertising campaign for PLAN International UK. This advert aired throughout UK cinemas and a version was also created for Spotify.
Initially carrying out a Discovery Consultation, this project emerged as an opportunity for development. We decided to focus on using darkness, surround sound design and the human voice to produce a spellbinding, immersive advert that would stand out in a cinema environment; surprising the audience, and strengthening the PLAN brand with strong, clear messaging. One of our partner studios Shinyeye produced the motion graphics.
In the four-week period the piece generated over 100% more public engagement than expected.
PLAN International UK work with global communities in 22 countries and campaign for the rights of girls and young women internationally.